Web log mining techniques to optimize Apriori association rule algorithm in sports data information management

To optimize the current college sports data information management system, this study combines the Apriori association rule algorithm with web application development technology to upgrade the management system. Firstly, this study explores novel log mining techniques in genetic algorithms and web application development technology. Secondly, by integrating log mining techniques to optimize the Apriori algorithm, associations between sports data and information are discovered. Through the optimized algorithm, this study identifies key association rules of sports data information and validates the optimized system’s reliability and effectiveness through experiments. The experimental results show that the running time of the traditional Apriori algorithm exponentially grows with the increase in information volume, while the optimized execution efficiency is improved by approximately 10–15%. Additionally, the average retrieval accuracy of this optimized system can reach 98.3%, although the retrieval time also increased by 23%. Therefore, the technology and algorithms proposed in this study have certain application value in the sports information management system and contribute to the optimization of data information management in this field.